Two days prior to Sheffield Wednesday’s visit, Wrexham revealed a signing that was rumored to have cost them £8 million.
This weekend’s game might be the one that most illustrates the harsh reality of Sheffield Wednesday’s current situation. After a long and cruel summer of suffering, the Owls will travel to the STōK Cae Ras on Saturday lacking both numbers and, at least for those outside, hope.
Their North Wales counterparts were clinking glasses on the addition of Callum Doyle, a 21-year-old Manchester City talent with a high ceiling and wider interest, while Wednesday’s diligent and undoubtedly frustrated recruitment team worked to negotiate a deal to bring in an emergency goalkeeping option from the division below. Their manager, Phil Parkinson, pointed out to the gathered reporters that Doyle hadn’t surpassed their summer transfer record, as if to add insult to injury.
The stadium will be revitalized when the Owls arrive, and the supporters will be in tune with its ownership and the contributions it has made to the community. Co-owners Rob Reynolds and Rob McElhenney have turned a struggling team around by funding an incredible triple-promotion campaign that elevated them from non-league football to a step above the big leagues. A rising transfer budget of about £30 million indicates that there isn’t much desire to stay for very long.

According to Wrexham’s most current publicly accessible financial statements, their yearly turnover for the 2023–2024 season, when they dominated League One, was £26.7 million. In the same season, Wednesday’s earned £26.3 million in the Championship, which had larger audiences, more television awards, and a richer history.
Given that the Owls owner is not a Marvel movie star, it would be unfair to imply that Dejphon Chansiri holds the same hand. The commercial opportunities that were offered and pursued by their Hollywood owners “significantly assisted us to achieve our record turnover,” according to the same Wrexham records.
However, the fact remains that they have maximized the cards they did possess. It is by no means an outrageous charge to imply that Chansiri has not, given that they have faced one of the most well-known and well-supported clubs in the nation.
Reynolds and McElhenney once again had the chance to tell the world during a round of media interviews last week about their “hands-off” approach to club ownership, their preference to build structures around talented, carefully chosen football decision-makers, and their duty to do their best for the town they moved to. They talk respectfully of the people they have accompanied on their voyage. Once more, there is a noticeable difference.
Josh Windass’s decision to switch from one to the other may have been a major one. However, if you take away the Wednesday romance and the summer’s events, it’s clear that the football choice was obvious.
On Saturday, Wrexham will host Sheffield Wednesday as equals; after two Championship games, no team has a point. However, they are everything but in a lot of ways.

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