Coventry City make unprecedented CBS Arena move amid sky high Frank Lampard era optimism.

 

Frank Lampard is in his first summer transfer window as Coventry City manager, looking to enhance a club that made the Championship play-offs. Coventry City have took the unique move of launching a season ticket waiting list ahead of Frank Lampard’s first full season as manager. Lampard guided the Sky Blues into the Championship play-offs in 2024/25, scoring 52 points in 29 games, and there is strong confidence that he can lead the club forward. Almost 10,000 season tickets were sold in the first three days after they went on sale, requiring the club to implement a new strategy as demand outpaced supply. New buyers can now join a waiting list, ready to be contacted if and when seats at the CBS Arena become available.

Existing season ticket holders have until Thursday, June 19, to ensure their spot for next season, change seats, or upgrade to hospitality. Adult season tickets start at £440, while junior season tickets are £250 for under-18s, £125 for under-14s, and £400 for over-65s and supporters aged 18-21. There is a limit of 24,000 season tickets for 2025/26 in a stadium with a capacity of 32,609. According to EFL rules, away clubs are allocated at least 2,000 tickets, and Coventry made 3,000 accessible to opponent clubs in 2024/25. Clubs also maintain a limited number of seats available for non-season ticket holders.

Coventry sold almost 20,000 season tickets last season and had an average attendance of 27,647. – the best since 1969/70 at Highfield Road, finishing sixth in the top tier under Noel Cantwell. The figures have risen dramatically in recent years, from 9,255 in League Two in 2017/18 to 19,541 in 2021/22, the first year following lockdown. In April, they set a CBS Arena league game record with 31,167 fans in attendance for a 2-0 victory over West Bromwich Albion. With 2,996 West Brom supporters, there were 28,171 Sky Blues fans in the stadium.

“It was amazing, a record crowd, and the support has been brilliant at the CBS since I have been here,” added Lampard, who was part of the Chelsea team for an FA Cup quarter-final in 2009, which had the largest City gate (31,407) at the stadium. “It’s only getting better and better and bigger, and they kept the players going. The players and fans are currently communicating quite well. So many players have songs that their supporters sing for them, and I believe they understand the hard ethic and drive, and when you’re all together like that, you’re a great force.”

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