Reading have decided to change up their ticketing processes, with the long-standing ‘member card’ scheme being brought to a close.
For nearly 20 years, Royals fans have been able to become members by paying a one-time fee, allowing them to purchase home match tickets at a lower cost and continue to accumulate ‘Royalty Points’, which provide early access to high-demand seats.
The decision to’retire’ the program means that actual cards will no longer operate at turnstiles, and supporters will need to purchase paper or digital tickets.
Instead of membership cards, the club has reinstated the ‘Home Royalty Card.’
This was tested for a season last year and functions similarly to any other loyalty card in a store, bar, or café.
Supporters will receive a “stamp” for each home match ticket they purchase. After acquiring six stamps, the seventh match ticket is free. This is then reset to zero once the free ticket has been claimed.
Supporters continue to collect ‘Royalty Points’ for purchases, which accumulate over time and can be used to purchase away tickets and high-demand matches, such as a play-off match or cup draw.
Anyone who had points last season will be allowed to carry them over.
These ticket modifications follow changes to the club car parks, which include more off-site parking and the installation of ANPR cameras.
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