Stoke City’s place in Championship shirt league table as rivals spark boycott

As opponents incite a boycott, Stoke City’s position in the Championship jersey league table

Following the announcement that the Sheffield Wednesday home shirt would cost £72, the Sheffield Wednesday Supporters’ Trust has called for a boycott of the item. Like Stoke City and West Bromwich Albion, the struggling club unveiled their new 2025–26 uniform on Tuesday. However, it will be available for purchase tomorrow with the highest price tag in the Championship, £17 more than the Potters’ new uniform.

At £55, Stoke, Charlton Athletic, and Millwall have the lowest prices thus far in the new season. Oxford United and Ipswich Town have set theirs at £56 and £59. West Brom and Blackburn Rovers are a penny less expensive than Derby County, Middlesbrough, Swansea and Watford, which are all available for £60. Birmingham, Wrexham, and Southampton have set theirs at £65.

Five home kits have not yet been revealed, while Coventry City and Hull City have displayed theirs but have irritated fans by not offering them for sale, not even through pre-order.

Fans who have watched a lot of off-field turmoil unfold over the past three months are frightened that Wednesday is the first team to break the £70 mark. “We remind our members and wider fanbase of the ongoing boycott of all retail and merchandise in response to the release of the eye-watering £72 home shirt,” the Trust stated in a statement. Every purchase covers an owner who is not on time.most promising young talent has had to be sold due to HMRC responsibilities and the inability to pay staff and player payments. We cannot responsibly finance this situation until Dejphon Chansiri gives up ownership of Sheffield Wednesday FC. According to the Sheffield Star, Mr. Vegas, a gambling company, will sponsor Wednesday, but the logo “will not be available in the early days of the shirt’s release.” Supporters have been informed that they can return later to have the logo printed on their shirts.

But the Star also claims that a large number of employees and players, if not all of them, have now received their overdue pay “on the back of fees paid to the club as part of a transfer fee.” Due to outstanding HMRC bills and money owing to other teams, the EFL has also placed the club under a transfer embargo.

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