Tom Wagner reveals major boost Birmingham City received from Amazon Prime documentary.
Tom Wagner has stated that the Birmingham City Amazon Prime docu-series has played a significant financial role in the club’s success this season, allowing them to invest more in players.
The 2024/25 League One champions were crowned this weekend despite not having played a single game in the competition. Instead, they played in the EFL Trophy final against Peterborough United, which did not go as planned. City lost 2-0 to The Posh at Wembley.
Aside from the disappointment of not being able to see their team lift a trophy at the home of English football, the Bluenoses have had a fairly successful season. They are on track to break the League One all-time points record, are poised to be a more than competitive Championship side next season, and will be able to relive it all when the club’s documentary is released this summer.
| 2024/25 League One table (as of 14/04/25) | ||||
|---|---|---|---|---|
| Team | P | GD | Points | |
| 1 | (C) Birmingham City | 40 | 44 | 95 |
| 2 | Wrexham | 42 | 27 | 82 |
| 3 | Wycombe Wanderers | 42 | 30 | 81 |
| 4 | Stockport County | 42 | 26 | 77 |
| 5 | Charlton Athletic | 42 | 20 | 76 |
| 6 | Reading | 42 | 8 | 69 |
Birmingham’s chairman believes the series has had a tangible impact on the pitch, in addition to providing fans with a chance to relive the joy of the season.
Birmingham City’s financial boost from Amazon Prime documentary
Despite City’s success this season, the American businessman remains dissatisfied with their performance. For better or worse, Wagner believes Birmingham still need to improve on their colossus status this season, such a powerful League One force that they might not have been without the money earned from Amazon’s docu-series.
Wagner emphasised the importance of City’s future capabilities. “Learn how to win,” he told Birmingham Live. “We’ve done a lot this season, but we haven’t won the most important match.
“We must learn to win at a higher level and devise a strategy to prepare for even higher levels. There’s a lot of work to do.
“I will say the following. Without the tailwind of the documentary series distributed by Amazon to over 200 countries, we would have already been on track to generate the same amount of revenue as parachute clubs in the Championship next year, which has never occurred before.
“With the tailwind of a documentary series and so many global partners, we have a lot of revenue coming in. People may wonder why you keep bringing up revenue, but we don’t get players unless we have revenue.
“We are committed to making this a commercially viable club. I will not stop until we are the most powerful revenue-generating club in the Championship by a significant margin, including those who receive parachute payments.”
High expectations are not a bad thing for Birmingham.
The owner of a team that is averaging nearly 2.4 points per game this season saying that they need to learn how to win is a bold statement on the surface, but Wagner’s ambition is clear.
He does not simply want this club to be a mediocre Championship side. He wants them to be a completely dominant force. It’s no surprise that a serial winner like NFL legend Tom Brady supports the project.
Wagner is correct, though. Birmingham will face a tougher challenge next season and beyond. The good news for Blues is that their owner has the financial resources to continue propelling the club forward for years to come.
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