This summer will be very important for West Brom. The Hawthorns’ perception of summer business will be influenced by the new CEO coming over at WBA.
Potential transfer targets will probably already be in the sights of the recruiting team and pertinent club officials, but significant, tangible movements are unlikely to be done until the next manager takes over.
Spurs coach Ryan Mason has been strongly connected to the position, but the Baggies are sure to have several candidates on their radar.
Mason is now carefully evaluating his future after emerging as the front-runner for the West Brom position, according to talkSPORT.
Mason, 33, joined the Tottenham Hotspur coaching staff in 2018 and took on his first senior position in 2021. He has two years remaining on his contract and is a key member of Ange Postecoglou’s backroom staff.
A Spurs stay is still a possibility as he considers his options ahead of the 2025–2026 season, although he might take a fresh step in his career by taking command at WBA.
Mason and West Brom taking a chance
Snatching assistant coaches at teams further up the ladder and offering them their first chance to be the head coach has become a more popular manager recruiting strategy.
Although WBA would be taking a chance, Mason would also be taking a chance. He would be taking a chance by leaving Spurs, where he is in a solid position, to go to the Europa League.
The work that lies ahead
At The Hawthorns, the person in charge of West Brom will undoubtedly have the opportunity to leave their stamp on the team.
Some veteran players are leaving as their contracts come to an end, and loan agreements are also coming to an end. It leaves voids in the team to be filled to the satisfaction of their new manager.
The goal is to get the Baggies closer to the top of the Championship standings. Under Carlos Corberan, they enjoyed a strong start to the 2024–25 season, but once he left the WBA for Valencia over Christmas, they eventually faltered.
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